By : Daiv Russell
Is yours one of the 175,000 of small businesses which just put up a site but gets no visitors? Perhaps one of the biggest falsehoods about online marketing is that just putting up a website brings you visitors who become clients - however, that just doesn't seem to work out that way. Too many believe in what I refer to as "Field of Dreams" web marketing, thinking "If you build it, they will come."
Are you curious:
Why does internet marketing seem of use for some businesses, but not others?
How long will it be until my website starts coming up in Google?
When will [my website] start earning money?
Is my website even showing up in Google?
Simply because you set up a website, doesn't indicate that Google will list your website. You can verify if Google has found your website by looking on Google for "site:mydomain.tld", for example, "site:Envision-Web-Promotion.com". If your search comes back with any results in the slightest, Google is aware that you're there. If Google responds with the dreaded "Your search did not match any documents", they've never heard of you – they just don't know that your website exists at all.
How do I get my website into Google?
Certainly, you could "submit" your web site to Google, but that puts your in a looooong queue of sites asking to get indexed. The hands-down most effective way to get indexed fast is to get a link to your website – anywhere. Once you have a link to your website, and Google wanders across that link, your website will be queued for fast-indexing.
So what's the best way to get my first link?
There are many ways to do this, very affordably. You can:
Have a buddy set up a link to your website from theirs,
Fill out a guestbook entry and include a link to your website,
Send a comment on a blog with a link to your website,
Set up your own blog on LiveJournal.com and link to your website,
Start an account on a social bookmarking website like Reddit and create a bookmark to your website,
Write a free reprint article and send it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com
The more frequently Google checks the place where your link was placed, the faster Google will realize that a page out there linked to you. Some web sites are updated as seldom as once every few months, other sites are updated several times an hour. The fastest means to get into Google are via social bookmarking services or article marketing.
If you have access to your website logs, look through them for visits by something called GoogleBot. This is the robot that Google uses to discover websites. After you that Google has started crawling your website, it won't be long until your site: query shows a few of your pages. Regrettably, that is just the tip of the iceberg…
Okay, so when will my website start getting traffic?
Now that your website is in Google, why doesn't it come up ? If you pored through each search engine result, you'll find that website is toward the end of results for every search query but your company's name. And if your company name is pretty common, your site's probably at the bottom of that list, too.
Playing in the Sandbox…
Your website will remain in a temporary state that search engine optimization experts call "the sandbox". Even [if your website may be incredibly] well linked, liked, and designed - it just won't wind up on Google until it has aged satisfactorily for Google to know that your website is not a spam-site.
How long your website waits in the sandbox relies on many causes and Google isn't giving out the details. The important thing to bear in mind is that online marketing is a lasting effort. There aren't any short cuts your website can take to defeat Google. They do their best to ensure that searchers are given the best search results. Making your website go through the sandbox is Google's mechanism for meeting surfers needs and retaining their position as the premier search engine.
Author Resource:- Daiv Russell does web marketing copywriting for Envision Software. Visit our site for our whitepaper on applying the 4C formula for web promotion success. When pubishing your Free Reprint Articles, upload a version to Free-Reprint-Articles.com . Or, if you want articles for your newsletter or ezine, check out their health articles and business articles.
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Friday, August 7, 2009
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